Acquired

Acquired makes the deepest business content on the internet. Our unique format of monthly “conversational audiobook” episodes (typically 3-4 hours in length) tells the stories and playbooks behind great companies, diving deep into the events and strategies that brought them to where they are today. The show has over 500,000 monthly listeners, and each new episode is downloaded by over 500,000 unique listeners in the first six months (growing >100% year-over-year).

Acquired is a trusted voice of CEOs and executives of multi-billion dollar companies, high-growth technical founders, top venture capitalists, public investors and their LPs. Acquired has been ranked the #1 Technology show on Apple Podcasts and Spotify, and has built a passionate audience with a 5-star rating across thousands of reviews.

See Fast Company’s 3600-word profile of Acquired for a full history and overview of the show and Ben & David’s journey.

The most valuable and entrepreneurial audience in the world. From our audience survey:

• Founders: 23% are currently company founders, 12% were founders previously, and another 44% aspire to be founders someday.
• Executives: 40% of Acquired listeners are C-level or VP-level executives. 71% work in the tech industry. A full 15% of the audience are active CEOs today. As just one example, the entire executive team of Nvidia (including CEO Jensen Huang) are avid fans and listeners.
• Technical Operators: Over 50% work at a startup, and 30% are technical (engineers, product managers, or data scientists).
• Capital Ecosystem: Over 30% work as venture capitalists, limited partners, or in other investment, finance, or corp dev roles.
• Integrated sponsorship format, and deeply selective. We partner with sponsors on a long-term (6 month+) basis and decline 95% of  inbound requests. When we partner with a sponsor, we strive to create ad content that adds just as much value as the main episode and feels native to the show. Listeners form a real relationship with Acquired sponsors at a deeper level than other podcast ads — because of this, our audience reports that they skip Acquired’s ads far less than other podcasts.
• Obsessed, engaged, and growing audience. Acquired has a listener net promoter score of 86 and a 5-star rating across over a thousand reviews. The audience has grown 100%+ every year since Acquired’s debut in 2015.
• Demographics:
  • 69% primarily English-speaking countries (US, UK, Canada, Australia/NZ), 10% Rest of Europe, 11% Asia, 10% Rest of World
  • 79% between the ages of 23 and 40.
• Incredibly deep and beloved content. Acquired is known for its exhaustive research with episodes often reaching 3-4 hours in length. Episodes like the New York Times, TSMC, or AWS often become the definitive take on the history and strategy of a company. For many institutional investors, Acquired episodes are a key part of their diligence process. Likewise, talented individuals often turn to Acquired as their first resource when planning career moves and evaluating companies or offers.

Packages & Pricing

• Next Season
  • Min. Package: 6 episodes
  • Timeframe: 6-month package
  • Price: $500K ($700K for Presenting)
• Interviews
  • Min. Package: 3 episodes
  • Timeframe: ~3-6 months
  • Price: $225K
• Back Catalog
  • Min. Package: 1 month
  • Timeframe: Monthly
  • Price: $40K/month

You can learn more about sponsorship packages here.