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Dark Reading

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Dark Reading is a trusted resource for cybersecurity decision-makers in charge of providing broad access to data that improves business operations and protecting business data from theft or compromise. In an environment where online exploits evolve and change every minute, Dark Reading is where cybersecurity editors, vulnerability researchers, security practitioners, consultants, and technology come to work together across industries and geographies to build better defenses.
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Last Updated:
05.29.2024

About Dark Reading

Dark Reading is a trusted resource for cybersecurity decision-makers in charge of providing broad access to data that improves business operations and protecting business data from theft or compromise. In an environment where online exploits evolve and change every minute, Dark Reading is where cybersecurity editors, vulnerability researchers, security practitioners, consultants, and technology come to work together across industries and geographies to build better defenses.

Dark Reading provides:

• Most comprehensive media site worldwide with the latest news, insights, commentary, features, and video on exploits, threats, and emerging security technologies and tools  

• A focus on analysis and context — informing cybersecurity professionals on why events happen and what solutions enterprises should use 

• Targeted content sections include: AppSec, Cloud, Cyber Risk, Data Privacy, Endpoint Security, ICS/OT, Perimeter Security, Remote Workforce, and Vulnerabilities & Threats

Audience & Stats

Stats:

  • 510k Unique Visitors Per Month
  • 850k Monthly Page Views
  • 47% Engagement Rate

 

Audience Demographics:

  • The top five recent purchases readers were directly involved in:
    • Endpoint Security: 53%
    • Firewalls: 48%
    • Cloud Security: 43%
    • Log Analysis or SIEM: 43%
    • Security Awareness Training: 43%
  • Technologies or solutions your organization recently purchased or plans to purchase in the next 12 months:
    • 69% Cybersecurity
    • 49% Cloud Services
    • 44% Endpoints, Peripherals & Hardware
    • 41% Networking
    • 29% Identity & Access
    • 28% Storage
    • 27% Training
    • 26% Business Applications
    • 24% Outsourcing & Managed Services
    • 23% Mobility And Wireless
    • 22% Application Development/ DevOps
    • 21% Application & IT Service Management & Performance
    • 21% Data Center & Servers
    • 20% Data & Analytics
    • 19% Artificial Intelligence (AI)
    • 15% IoT
  • Job Level and Sample Titles:
    • C-Level/VP
      › CISO
      › CIO
      › President & CEO
      › Owner
      › VP
    • Director/Manager
      › Director of Cybersecurity
      › Director of Information Security and Privacy
      › Senior IT Security Manager
      › IT Manager
      › Operations Manager
    • Cybersecurity/IT Staff
      › Cybersecurity Consultant
      › Analyst
      › Network Engineer
      › Security Architect
      › Systems Network Administrator
  • 41% reported that 15% or more of their overall IT budget is devoted to cybersecurity
  • Scope of purchase involvement:
    • 58% make decisions for their entire company or multiple companies
  • Total Annual IT Budget
    • 8% $1B+
    • 9% $100-$999.9M
    • 51% $1-$99.9M
    • 25% $100,000-$999K
    • 7% UNDER $100K
  • Total Annual Company Revenue
    • 11% $10B+
    • 21% $1B-$9.9B
    • 24% $100M-$999.9M
    • 25% $10M-$99.9M
    • 19% UNDER $10M

Sponsorship Information & Pricing

Not every business has the same marketing goals, which is why Dark Reading has an array of media tools and custom services for marketers to build a program to suit their needs. 

Branding & Awareness

  • Ad Targeting
  • Banner Ads
  • eNewsletters
  • InRead Video

Lead Generation

  • Research Reports
  • Top Trends Reports
  • Topic Alignment Program (TAP)
  • Virtual Events
  • Webinars

Native Advertising

  • Native Content Distribution Ad Unit
  • Partner Perspectives
  • Sponsored Article

For more details on our audience and marketing solutions, download the latest Media Kit

Click here to request advertising information or contact: sales@darkreading.com

HelloAudience cannot guarantee 100% accuracy of each listing as details can always change. Please check their website or contact them directly for the most up-to-date information. Please let us know if the information on a listing is outdated and we will review.

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