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How They Grow Newsletter

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Subscribers
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20,000+
How They Grow helps you get sharper about product, growth, strategy, and startups. Actionable in-depth case studies on the growth of world-class companies, unpacking their early strategies, current tactics, and the product-building lessons we can learn from them.
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Last Updated:
05.29.2024

About How They Grow

Actionable in-depth case studies on the growth of world-class companies, unpacking their early strategies, current tactics, and the product-building lessons we can learn from them.

Audience & Stats

🌱 Thanks for your interest in partnering with me and How They Grow: 

  • HTG is a niche email newsletter focusing specifically on product, growth, and strategic decision-making at tech companies
  • Subscribers are predominantly tech leaders, entrepreneurs, product managers, and marketers actively looking for new ways to build their businesses and gain an edge in their work
  • About 56% of my readers are decision makers, and 32% are influencers in buying decisions.
  • Readers are highly-skilled, specialized, and tech-oriented, who trust me to maintain a high bar and provide them with quality content and recommendations, including the products and brands I choose to promote.

 

Stats

  • Subscribers: 20,000+
  • Open Rate: 43%
  • Typical Readers: Startup founders and product managers interested in productivity, SaaS, business tools, 50%+ buying influencers
  • Click through rate: 4-5%
  • Our readers are primarily at earlier stage companies
    • 1-10 people (29%)
    • 11-50 (25%)
    • 201-1000 (19%)
    • 51-200 (16%)
    • 1000+ (11%)
  • Our readers are primarily senior decision makers
    • Managers/Directors (35%)
    • Founder / C-Level (33%)
    • Individual Contributors (16%)
    • Creators/solopreneur (10%)
    • Other (6%)
  • Our readers are largely concentrated in the United States
    • USA (32%)
    • Over half living in California, Texas, and New York
    • India (13%)
    • UK (7%)

Sponsorship Information & Pricing

How They Grow is the perfect place to promote products and services for tech professionals

Examples of relevant offers:

  • B2B SaaS: Marketing, sales, HR, productivity, analytics, AI, and other B2B products, platforms, extensions and apps.
  • Fintech: Banking products, corporate cards, fintech platforms, investment tools, and other B2B financial products targeting decision-makers in tech, or B2C financial products targeting an affluent primarily US-based audience.
  • Jobs & Events: Strategic / technical / financial / operational roles, conferences, webinars, accelerators, and hackathons.
  • Media and Info Products: Newsletters, blogs, courses, ebooks, certifications, templates, and other digital products.

 

Sponsorship Options:

  • Brand Partnership
  • Featured Placements in Newsletter

You can book a sponsorship here. 

Previous Sponsors

(Hint: Click a company below to see who else they've sponsored!)

HelloAudience cannot guarantee 100% accuracy of each listing as details can always change. Please check their website or contact them directly for the most up-to-date information. Please let us know if the information on a listing is outdated and we will review.

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