Inbox Collective

Inbox Collective is a consultancy that helps brands grow audiences, build relationships, and get results via email.

Every Wednesday, we’ll send you our newsletter Not a Newsletter with resources to help you grow your newsletter, engage your readers, and drive more revenue.

Inbox Collective (Website)

• Avg. unique visitors: 10.1k
• Avg. total visits per month: 15.6k
• Avg. time period per visit: 3 min. 15 sec.

Not a Newsletter (Newsletter)

• Subscribers: 10,100
• Open Rate: 50-55%
• Click-to-open rate: 10-15%

About the entire audience

• 21% of readers are in the C-suite at their company.
• Other readers fall into one of four categories:
  • People who are directly involved with email at a news organization, like a newsletter editor or director of audience development.
  • People who have created an independent newsletter.
  • People who lead email strategy for a non-profit or NGO.
  • People who work at an email technology or strategy company.
• These properties are most read in the U.S., U.K., Germany, Denmark, and Canada, though it also has notable readerships elsewhere, including in Australia, Brazil, France, and South Africa.
• According to a survey of readers:
  • 84% say they read it for ideas or inspiration to implement in their email strategy.
  • 80% say they use it to find newsletter tools and resources.
  • 79% say they read it to identify email best practices.
  • 93% say Not a Newsletter is a useful resource for them.

Presenting sponsorships: $9,750 per quarter | Only 1 presenting sponsorship available per quarter

With a presenting sponsorship, your brand will be the main sponsor of Inbox Collective’s site and newsletter for the quarter. This sponsorship package includes:

• An ad unit at the top of all new inboxcollective.com stories that quarter, featuring your logo, a link to your brand’s site, and 75 words of copy about your brand.
  • The on-site ads remain on these stories in perpetuity — we don’t swap in new ads once a story is published. So when a story does well and has a long tail in terms of traffic from search/sharing, your ads will continue to grow in value and drive engagement for your brand
• A shout-out at the bottom of all inboxcollective.com stories that quarter.
• Title sponsorships + native ads in Inbox Collective’s weekly newsletter throughout the quarter.
• 1 case study, produced in partnership with your team, to highlight your brand as a leader in the email space. You can find examples of previously published case studies here.
  • You’ll also get a dedicated email to the full Inbox Collective email list promoting your case study.

Case studies: $4,500 per case study | These are available on a rolling basis

By partnering with Inbox Collective on a case study, you’ll get the chance to position your brand as a leader in the email space. A case study includes:

• A 2,000-3,000 word feature story, like these, highlighting users of your brand, with best practices and data to help other newsletter writers and creators.
• The Inbox Collective team will work with you to identify topics that leaders in the email space will be excited to read about and share with their networks. These case studies go beyond sponsored content — they’re designed to both educate and inspire users.
• The piece will be written by a member of the Inbox Collective team, in collaboration with your brand.
• Your case study will be promoted via a dedicated email to the full Inbox Collective email list.

To book a sponsorship or learn more about our partner opportunities, email Dan at dan@inboxcollective.com.