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International Rental News
International Rental News (IRN) is written for equipment rental companies worldwide. Our readers operate in sectors including construction, general industry and events, and rent equipment including construction machines and tools, aerial platforms and telehandlers, portable accommodation, shoring equipment, and power and heating and cooling equipment.
About International Rental News
International Rental News (IRN) is written for equipment rental companies worldwide. Our readers operate in sectors including construction, general industry and events, and rent equipment including construction machines and tools, aerial platforms and telehandlers, portable accommodation, shoring equipment, and power and heating and cooling equipment.
In addition to reporting on the products that are used in rental, IRN covers the business activities of rental companies, such as growth strategies, mergers and acquisitions and rental management topics. A key feature of the magazine is regular interviews with senior rental managers. Former Lavendon Group CEO Kevin Appleton is a regular columnist and each year the magazine publishes the IRN100, an exclusive list of the largest 100 equipment rental companies in the world.
In addition to its eight print issues a year, IRN has its own website and a weekly newsletter.
Audience & Stats
Audience
- Total Audience Reach: 59,299
- Europe 28,351 | North American 17,970 | Asia 5,120 | South America 2,710 | Asia Pacific 2,458 | Middle East 1,304 | Africa 1,059 | Central America 206 | Caribbean 121
- By Business Type
- 75% Construction Equipment Rental Companies | 10% Distributor/Agent/Equipment Sales | 6% Manufacturers | 5% Contractors/End Users | 4% Other
- By Country/Region
- 45.5% Europe | 37.2% North America | 5.3% Rest of Asia | 4.2% Latin & Central America | 2.6% Australia & New Zealand | 1.9% Middle East | 1.9% South Asia (India, Pakistan & Bangladesh) | 1.4% Africa
- What Our Readers Buy (Signet Research Inc. conducted an independent survey of IRN’s readership. One question asked was ‘are you involved in the purchase of these construction products/services’)
- 45% Earthmoving Equipment | 42% Material handling (material lifts,
forklift trucks, etc) | 39% Aerial platforms/access equipment | 37% Compressors | 34% Gensets | 34% Telehandlers | 32% Compaction Equipment | 29% Tools (power tools, surface preparation, breakers, drills, saws etc.) | 26% Lighting Towers | 26% Rental Software | 24% Engines | 24% Pumps | 21% Asset tracking/telematics systems | 21% Concreting accessories (mixers, trowels, screeds) | 21% Groundcare/landscaping equipment | 18% Events equipment (fencing, roadways, power) | 13% Surveying equipment | 87% Involved In One or More: Multiple responses permitted
Stats
Magazine
- Circulation: 15,906
- Issues per year: 6
Website
- Page views / month: 30,563
- Unique Visitors: 20,215
- Session Time: 1:55
Newsletters
- International Rental News Newsletter
- Frequency: Weekly
- Distribution: 11,337
- Open Rate: 31.2%
- Click Through Rate: 15.92%
- Average Click Through Rate by Position:
- Top Banner: 0.37%
- Sponsored Content: 0.79%
- Banner: 1.06%
- Button: 0.32%
- Top 10 Countries: US | UK | Australia | France | Netherlands | India | Germany | Italy | Brazil | Spain
- ERA Rental Weekly
- Intermat Daily
- Distribution: 60,536
- Combined Views: 363,215
- Newsletters: 6
- 3 x Campaigns Pre-Show
- 2 x Campaigns During the Show
- 1 x Review Post Show
Sponsorship Information & Pricing
ADVERTISING OPPORTUNITIES:
Rental Tracker and Confidence Survey
This survey of business trends and sentiment in Europe’s equipment rental industry is carried out three times a year. In collaboration with the ERA.
- EXCLUSIVE SOLE, or DUAL BRAND SPONSORSHIP of the RentalTracker & Confidence Survey For 12 months.
- BANNER on each page of the analysis
- Your brand promoted within Online surveys
IRN100 Extended Version
International Rental News’ annual ranking of the worlds top rental companies by rental turnover. IRN100 extended digital version is distributed shortly after the IRN June issue has been produced each year.
- EXCLUSIVE SOLE SPONSORSHIP with LOGO on front cover and FULL PAGE ADVERT on outside front cover, or up to 4 CLIENTS SPONSORSHIP OPPORTUNITY with LOGO on FRONT COVER and equally sized BANNER ADVERTS within the report.
International Rental News Newsletter
- Top Banner: €2,410 | $2,920 (Limited to 1 advertiser per month)
- Sponsored Content 1: €1,680 | $2,020 (Limited to 1 advertiser per week)
- Sponsored Content 2: €1,160 | $1,400 (Limited to 1 advertiser per week)
- Sponsor Banners: €2,030 | $2,470 (Sold monthly)
- Button Banners: €1,020 | $1,260 (Sold monthly)
- Advertise in the IRN weekly newsletter and benefit from your advert also going in the ERA newsletter
ERA Rental Weekly
- Showcase your business and products directly to ERA members by advertising in the ERA weekly newsletter
Intermat Daily
- Sponsored Content: €14,000 | $15,500 (Limited to 1 advertiser)
- Top Banner: €11,000 | $12,000 (Limited to 1 advertiser)
- Sponsor Banners: €9,250 | $10,200 (Limited to 4 advertisers)
- Button Banners: €3,600 | $4,000 (Limited to 3 advertisers)
Website
- Wallpaper: €5,000 | $6,000
- In-Content Leaderboard: €1,860 | $2,250
- Top Billboard: €2,810 | $3,370
- MPUs
- MPU1: €2,130 | $2,810
- MPU2: €1,840 | $2,250
- MPU3: €1,320 | $1,600
- MPU4: €780 | $1,000
- Sponsored Content: €3,700 | $4,490
Magazine Advertising Rates
- All advertisements are included in the digital version of the magazine and are linked to the company website or direct to a specific URL. Please supply high resolution pdf files.
- Link additional video, audio or images to your digital advertisement, free of charge, when viewed via the International Construction App. Please talk to your local sales contact.
|
€EURO |
US$ |
| NUMBER OF INSERTIONS |
NUMBER OF INSERTIONS |
| 3 |
6 |
3 |
6 |
| DOUBLE PAGE SPREAD |
€9,150 |
€8,250 |
$10,950 |
$8,500 |
| FULL PAGE |
€5,150 |
€4,730 |
$6,200 |
$4,850 |
| HALF PAGE ISLAND |
€3,940 |
€3,470 |
$4,730 |
$4,150 |
| HALF PAGE VERTICAL |
€3,470 |
€3,100 |
$4,110 |
$3,730 |
| HALF PAGE HORIZONTAL |
€3,470 |
€3,100 |
$$4,110 |
$3,730 |
| THIRD PAGE VERTICAL |
€2,750 |
€2,520 |
$3,300 |
$3,050 |
| THIRD PAGE HORIZONTAL |
€2,750 |
€2,520 |
$3,300 |
$3,050 |
| QUARTER PAGE |
€2,280 |
€2,000 |
$2,700 |
$2,420 |
| OUTSIDE FRONT COVER (DIGITAL ONLY) |
€3,620 |
€3,280 |
$4,350 |
$3,940 |
| 30% surcharge for cover positions (INSIDE FRONT COVER, INSIDE BACK COVER, OUTSIDE BACK COVER) |
Remarketing & Programmatic
Amplify your message and engage with a targeted audience that is interested in your products and services.
- Base Cost: €7,000 | $7,500
- Includes project setup, brand safety, 250,000 impressions and optimization.
- Additional Impressions: €2,700 | $3,000
Email and Newsletter Marketing: Prices start at €750 | $900 per 1,000
International Rental News has a database of approx. 18,882 active decision makers. Rent this list to drive leads, promote your event, increase sales. Please allow a 15% reduction to accommodate data permissions.
Research Projects & White Paper: Price on application
Like so many others, our audience is crying out for good quality information to help them run their business better and more efficiently.
Webinars and Events: Prices start at €6,000 | $6,500
Use KHL’s events and content studio to deliver high quality events that generate brand awareness, showcase thought leadership and consistently drive sales leads.
For more information, or to advertise, please contact:
Ollie Hodges: ollie.hodges@khl.com | +44 (0)7912 216241
HelloAudience cannot guarantee 100% accuracy of each listing as details can always change. Please check their website or contact them directly for the most up-to-date information. Please let us know if the information on a listing is outdated and we will review.
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preloader.style.opacity = '0';
setTimeout(function() {
preloader.style.display = 'none';
console.log('!!! --- Preloaded --- !!!');
}, 500); // Match the duration to your transition time
}, 200); // Delay by 1 second to ensure content is loaded
