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Metrics That Measure Up Podcast

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On the Metrics That Measure Up podcast, B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.
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Created by
Benchmarkit
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Last Updated:
06.01.2024

About Metrics That Measure Up

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.

Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong.

Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.

Audience & Stats

  • Listeners: range from ambitious professionals to high-level executives in the SaaS and Cloud industry.
  • Demographics: Executive buyers (CEOs, CFOs, VP Finance).
  • Downloads: Over 30K per month for both podcasts combined (Metrics That Measure Up and SaaS Talk)
  • Recognition: Rapidly growing as one of the top Business Podcasts, featuring thought leaders from companies like LinkedIn, DocuSign, and Marketo.
  • Ratings: High listener engagement with an average rating of 4.9 across various platforms.

Sponsorship Information & Pricing

Let’s partner to create a lasting impact in the SaaS world. Contact us to explore sponsorship opportunities and become a part of the stories that’s have and will shape the future of SaaS.

We offer diverse sponsorship levels, tailored to your company objectives.

  • Presenting Sponsor: Highlight your brand logo on all episode cover art and secure a premium placement for a 45-60 second ad.
  • Premier Sponsor: Highlight your brand in every episode including a 20-30 second premium ad placement.
  • Advertising Sponsor: Highlight your brands messaging in a rotating 15 second ad placement.

 

How do podcast sponsorships work?

We collaborate with our sponsors to create impactful messaging that resonates with the SaaS community, driving measurable business results. This is achieved through a combination of:​

  • Engaging Advertorial Content: Share your brand’s story woven seamlessly into podcast discussions.
  • Integrated Audio Ads: Captivating audio advertisements placed strategically within podcast episodes.
  • Programmatic & Social Content Syndication: Expanding reach through targeted digital channels.

 

Ready to amplify your impact in the SaaS ecosystem? Inquire about sponsorship opportunities today and position your brand center stage.

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