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The Refactoring newsletter is like a personal coach that helps you write great software and work well with humans — only for real cheap!
About Refactoring Newsletter
Refactoring has practical advice on writing great software and working well with humans.
Every week we take a complex topic at the intersection of engineering and management, and write a 2000 words essay about it backed by interviews, real-world experience, and tens of hours of research.
Refactoring is about three things:
- Monday Ideas
- Every Monday I send a short email with 3 actionable ideas to get better at your job.
- Wednesday Essay
- Every Wednesday I send you an original, in-depth article about some engineering topic, backed by my experience, tons of research, and ideas from other great tech leaders.
- Friday Podcast
Audience & Stats
- Subscribers: 76,000+
- Open rate: 33%
- Clicks: 200+
- Overall views: 1M+
- Audience Profile: executives, managers, and engineers from some of the best tech companies in the world, such as Meta, Google, Amazon, and plenty of high-growth startups.
- Audience Roles: Software Engineer – 38% | Technical Lead – 21.5% | Engineering Manager – 17.4% | Head / Director / VPE – 6.5% | Staff+ Engineer – 5.9% | CTO – 5.3% | CEO – 4% | Other – 1.2%
- Geographies: Europe – 33% | US + Canada – 23% | India – 20% | LATAM – 10% | Africa + Middle East – 6.3% | Rest of the world – 7.7%
Sponsorship Information & Pricing
We offer two main sponsorship types: Newsletter Placements and Guest Posts:
1) Newsletter Placement ✏️
Weekly primary spots are exclusive placements that appear at the beginning of the Monday free edition of Refactoring, which is received by all subscribers.
Each spot includes:
- Paragraph — about your product / initiative.
- Picture — might be your logo or a screenshot of the product.
- Call to action — to an URL of your choice, with a copy of your choice.
Weekly spots are used to promote those products/events/initiatives we can personally recommend and that we believe would provide a great value to Refactoring audience.
We usually work with companies to create a copy that blends our recommendation with their product description.
Monthly spots come in two plans:
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A single, exclusive placement in the first available week.
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Check out the New Relic sponsorship as an example.
2) Guest Post
Guest posts are entire newsletter editions created on commission.
They cover some topic which is both aligned with the Refactoring scope and with the value that the partner company can bring to the audience. They provide an exclusive placement and promotion to the partner.
Guest posts are written in collaboration between Luca and a guest author from the partner company.
Check out the **Reforge’s article** about engineering management as an example.
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Dedicated newsletter issue created on commission.
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Beyond the selection process, we guard against negative incentives by making the following commitments:
- We limit volume — we commit to publishing no more than 1 guest post per month.
- We maintain creative control — though we work collaboratively with partners and we want them to win, we want first and foremost the final piece to be up to Refactoring standards. Luca works side by side with authors on all the pieces and has the final word on what gets published.
Ready to partner?
Reach out to luca@refactoring.club to learn more.
Previous Sponsors
(Hint: Click a company below to see who else they've sponsored!)
HelloAudience cannot guarantee 100% accuracy of each listing as details can always change. Please check their website or contact them directly for the most up-to-date information. Please let us know if the information on a listing is outdated and we will review.
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