var mi_version = '9.1.1';
var mi_track_user = true;
var mi_no_track_reason = '';
var MonsterInsightsDefaultLocations = {"page_location":"http:\/\/helloaudience.co\/listing\/rental-equipment-register\/"};
if ( typeof MonsterInsightsPrivacyGuardFilter === 'function' ) {
var MonsterInsightsLocations = (typeof MonsterInsightsExcludeQuery === 'object') ? MonsterInsightsPrivacyGuardFilter( MonsterInsightsExcludeQuery ) : MonsterInsightsPrivacyGuardFilter( MonsterInsightsDefaultLocations );
} else {
var MonsterInsightsLocations = (typeof MonsterInsightsExcludeQuery === 'object') ? MonsterInsightsExcludeQuery : MonsterInsightsDefaultLocations;
}
var disableStrs = [
'ga-disable-G-Z5903RNKW7',
];
/* Function to detect opted out users */
function __gtagTrackerIsOptedOut() {
for (var index = 0; index < disableStrs.length; index++) {
if (document.cookie.indexOf(disableStrs[index] + '=true') > -1) {
return true;
}
}
return false;
}
/* Disable tracking if the opt-out cookie exists. */
if (__gtagTrackerIsOptedOut()) {
for (var index = 0; index < disableStrs.length; index++) {
window[disableStrs[index]] = true;
}
}
/* Opt-out function */
function __gtagTrackerOptout() {
for (var index = 0; index < disableStrs.length; index++) {
document.cookie = disableStrs[index] + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/';
window[disableStrs[index]] = true;
}
}
if ('undefined' === typeof gaOptout) {
function gaOptout() {
__gtagTrackerOptout();
}
}
window.dataLayer = window.dataLayer || [];
window.MonsterInsightsDualTracker = {
helpers: {},
trackers: {},
};
if (mi_track_user) {
function __gtagDataLayer() {
dataLayer.push(arguments);
}
function __gtagTracker(type, name, parameters) {
if (!parameters) {
parameters = {};
}
if (parameters.send_to) {
__gtagDataLayer.apply(null, arguments);
return;
}
if (type === 'event') {
parameters.send_to = monsterinsights_frontend.v4_id;
var hookName = name;
if (typeof parameters['event_category'] !== 'undefined') {
hookName = parameters['event_category'] + ':' + name;
}
if (typeof MonsterInsightsDualTracker.trackers[hookName] !== 'undefined') {
MonsterInsightsDualTracker.trackers[hookName](parameters);
} else {
__gtagDataLayer('event', name, parameters);
}
} else {
__gtagDataLayer.apply(null, arguments);
}
}
__gtagTracker('js', new Date());
__gtagTracker('set', {
'developer_id.dZGIzZG': true,
});
if ( MonsterInsightsLocations.page_location ) {
__gtagTracker('set', MonsterInsightsLocations);
}
__gtagTracker('config', 'G-Z5903RNKW7', {"forceSSL":"true","link_attribution":"true"} );
window.gtag = __gtagTracker; (function () {
/* https://developers.google.com/analytics/devguides/collection/analyticsjs/ */
/* ga and __gaTracker compatibility shim. */
var noopfn = function () {
return null;
};
var newtracker = function () {
return new Tracker();
};
var Tracker = function () {
return null;
};
var p = Tracker.prototype;
p.get = noopfn;
p.set = noopfn;
p.send = function () {
var args = Array.prototype.slice.call(arguments);
args.unshift('send');
__gaTracker.apply(null, args);
};
var __gaTracker = function () {
var len = arguments.length;
if (len === 0) {
return;
}
var f = arguments[len - 1];
if (typeof f !== 'object' || f === null || typeof f.hitCallback !== 'function') {
if ('send' === arguments[0]) {
var hitConverted, hitObject = false, action;
if ('event' === arguments[1]) {
if ('undefined' !== typeof arguments[3]) {
hitObject = {
'eventAction': arguments[3],
'eventCategory': arguments[2],
'eventLabel': arguments[4],
'value': arguments[5] ? arguments[5] : 1,
}
}
}
if ('pageview' === arguments[1]) {
if ('undefined' !== typeof arguments[2]) {
hitObject = {
'eventAction': 'page_view',
'page_path': arguments[2],
}
}
}
if (typeof arguments[2] === 'object') {
hitObject = arguments[2];
}
if (typeof arguments[5] === 'object') {
Object.assign(hitObject, arguments[5]);
}
if ('undefined' !== typeof arguments[1].hitType) {
hitObject = arguments[1];
if ('pageview' === hitObject.hitType) {
hitObject.eventAction = 'page_view';
}
}
if (hitObject) {
action = 'timing' === arguments[1].hitType ? 'timing_complete' : hitObject.eventAction;
hitConverted = mapArgs(hitObject);
__gtagTracker('event', action, hitConverted);
}
}
return;
}
function mapArgs(args) {
var arg, hit = {};
var gaMap = {
'eventCategory': 'event_category',
'eventAction': 'event_action',
'eventLabel': 'event_label',
'eventValue': 'event_value',
'nonInteraction': 'non_interaction',
'timingCategory': 'event_category',
'timingVar': 'name',
'timingValue': 'value',
'timingLabel': 'event_label',
'page': 'page_path',
'location': 'page_location',
'title': 'page_title',
'referrer' : 'page_referrer',
};
for (arg in args) {
if (!(!args.hasOwnProperty(arg) || !gaMap.hasOwnProperty(arg))) {
hit[gaMap[arg]] = args[arg];
} else {
hit[arg] = args[arg];
}
}
return hit;
}
try {
f.hitCallback();
} catch (ex) {
}
};
__gaTracker.create = newtracker;
__gaTracker.getByName = newtracker;
__gaTracker.getAll = function () {
return [];
};
__gaTracker.remove = noopfn;
__gaTracker.loaded = true;
window['__gaTracker'] = __gaTracker;
})();
} else {
console.log("");
(function () {
function __gtagTracker() {
return null;
}
window['__gtagTracker'] = __gtagTracker;
window['gtag'] = __gtagTracker;
})();
}
http://helloaudience.co/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend-gtag.min.js
var monsterinsights_frontend = {"js_events_tracking":"true","download_extensions":"doc,pdf,ppt,zip,xls,docx,pptx,xlsx","inbound_paths":"[{\"path\":\"\\\/go\\\/\",\"label\":\"affiliate\"},{\"path\":\"\\\/recommend\\\/\",\"label\":\"affiliate\"}]","home_url":"http:\/\/helloaudience.co","hash_tracking":"false","v4_id":"G-Z5903RNKW7"};
http://helloaudience.co/wp-includes/js/jquery/jquery.min.js
http://helloaudience.co/wp-includes/js/jquery/jquery-migrate.min.js
window.wp_data = {"ajax_url":"http:\/\/helloaudience.co\/wp-admin\/admin-ajax.php","ajax_nonce":"9c1ae4ec11","current_page":1,"max_page":0,"max_price":"86400","min_price":"5"};
Rental Equipment Register
Rental Equipment Register provides the insights and trends for navigating the $59B+ rental market. Rental Equipment Register ensures that decision makers and purchasers responsible for rental centers, retail stores and dealerships are up to date on the latest equipment lines and business trends by providing news, analysis and market updates.
About Rental Equipment Register
Rental Equipment Register has the insights and trends for navigating the $59B+ rental market. Rental Equipment Register ensures that decision makers and purchasers responsible for rental centers, retail stores and dealerships are up to date on the latest equipment lines and business trends by providing news, analysis and market updates.
- RER Pump & Power is a RER newsletter focusing on specialty areas in rental, Pumps and Power Generation.
- RER Reports newsletter shares insights into the latest news affecting the rental industry.
- RER Product Wire newsletter covers the latest products for the rental market.
Audience & Stats
Audience
- Readers Profile: Owners, Executives, Managers, Sales, and Purchasing
- Seniority Level: 88% are Managers and above
- Primary Business Activity: General Rental Center 58% | Dealer/Distributor 23% | Retail Store 12% | Others Allied to the Field 7%
- Primary Market: Contractor Equipment Rental 57% | Industrial Equipment Rental 19% | Homeowner Equipment Rental 19% | Other 5%
Magazine Stats
- Magazine Subscribers: 20,012
- Average Monthly Page Views: 55,889
- 84% of our subscribers are in Executive and Management positions.
Website Stats
- Average Unique Monthly Sessions: 23,912
- Average Unique Monthly Visitors: 16,923
- Average Monthly Page Views: 50,137
- Combine Social Reach: 7,358
- Desktop Visitors Average Monthly: 63.4%
- Mobile Visitors Average Monthly: 36.6%
Newsletter Stats
- RER Reports
- Subscribers: 9,665
- Avg Total Open Rate: 71.95%
- RER Product Wire
- Subscribers: 7,358
- Avg Total Open Rate: 59.86%
Sponsorship Information & Pricing
Magazine Advertising
| AD SIZE |
RATE |
| Full Page Spread |
$8,419 |
| Full Page |
$6,643 |
| 1/2 Page |
$4,905 |
| 1/3 Page |
$3,322 |
| 1/4 Page |
$2,214 |
Contact your sales representative about our frequency discounts!
Digital & Native Ads
Advertising that reaches decision-makers in the moment. Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
- Digital Banners
- Banners appear on the home page and article pages. Our websites are responsive, and most ads serve on desktop, tablet and mobile.
| AD TYPE |
RATE |
| Reskin |
$300 CPM |
| Welcome Ad |
$225 CPM |
| In-Article Video |
$200 CPM |
| In-Article Premium |
$150 CPM |
| In-Article Flex |
$150 CPM |
| Sticky Leaderboard |
$150 CPM |
| Leaderboard |
$125 CPM |
| Rectangle |
$125 CPM |
| Video Billboard |
$125 CPM |
| In-Banner Video |
$100 CPM |
| Retargeting |
$50 CPM |
- Channel Sponsorships: $3,750-$8,750 Flat Rate/Monthly
- Finding all of the information on the hottest rental equipment topics has never been easier.
- You can be the sole owner of all regular advertising real estate in a content category, positioning your brand alongside specific, relevant content.
- Sponsorship includes regular leaderboard and rectangle banners on the category pages.
- Sponsors also receive the premium Sticky Leaderboard, as well as the option to include a premium Site Skin on all category pages to add even more impact!
- Native Advertising
- Promote your high-performing content on our brand site through native ad
placements and benefit from your ad matching the design and feel of the
sites content.
- Native ads are labeled as Sponsored Content.
- Native Article or Video Post
- Showcase your content in our channels with a sponsored content native
program.
- Your content replicates our form and function, attracting and engaging audiences.
- Native posts are labeled as Sponsored Content.
RER Reports Newsletter
- Position 1: $2,035
- Position 2-4: $1,485
RER Product Wire Newsletter
- Position 1: $1,515
- Position 2-4: $1,320
Pump & Power Newsletter
- Position 1: $2,035
- Position 2-4: $1,485
Learn more and download our media kit here.
Previous Sponsors
(Hint: Click a company below to see who else they've sponsored!)
HelloAudience cannot guarantee 100% accuracy of each listing as details can always change. Please check their website or contact them directly for the most up-to-date information. Please let us know if the information on a listing is outdated and we will review.
jQuery(function ($) {
'use strict';
const urlOrigin = window.location.origin;
// !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
// If search page
let searchInput = $('.search-form input');
searchInput.on("focusout", function () {
$(this).closest('.search-form').find('.search-drop').fadeOut(300)
});
function decodeHtmlEntities(str) {
const doc = new DOMParser().parseFromString(str, 'text/html');
return doc.documentElement.textContent;
}
searchInput.on('keyup', function (event) {
let i;
let inp = $(this);
let val = $(this).val();
let dataAction = '';
let lowerCaseVal = val.toLowerCase();
if (event.keyCode == 13) {
let val = $(this).closest('.search-form').find('input').val()
window.location.replace(urlOrigin + '/search/?search=' + encodeURIComponent(val));
}
// console.log('Search val: ', val.length);
let primarySearchAudience = !!(inp.closest('.s-hero-home').hasClass('s-hero-home') && $('body').hasClass('home'));
let primarySearchSponsors = !!(inp.closest('.s-hero-home').hasClass('s-hero-home') && $('body').hasClass('page-template-sponsors-page'));
let secondarySearchAll = !!(inp.closest('.search-form').hasClass('sr-filter__group') || inp.closest('.search-form').hasClass('header__search-form'));
// Primary Search form
// Audience, Topics
if (primarySearchAudience) {
dataAction = 'data_fetch_home';
}
// Primary Search form
// Sponsors - Sponsors page
if (primarySearchSponsors) {
dataAction = 'data_fetch_sponsors';
}
// Secondary Search form
if (secondarySearchAll) {
dataAction = 'data_fetch';
}
jQuery.ajax({
url: window.wp_data.ajax_url,
type: 'post',
data: {
action: dataAction,
keyword: val.trim(),
},
success: function (data) {
let itemsArray = $.parseJSON(data);
// console.log('!!! --- itemsArray 0', itemsArray);
let itemsArrayData = [];
itemsArrayData = itemsArray.filter(item => item.category === false).map(item => ({
...item,
label: decodeHtmlEntities(item.label),
link: decodeHtmlEntities(item.link).replace(/=[^=]+$/, (val) => {
return '=' + encodeURIComponent(val.substr(1))
})
}));
itemsArray = itemsArray.filter(item => item.category).map(item => ({
...item,
label: decodeHtmlEntities(item.label),
link: decodeHtmlEntities(item.link).replace(/=[^=]+$/, (val) => {
return '=' + encodeURIComponent(val.substr(1))
})
}));
// console.log('!!! --- itemsArray', itemsArray);
let itemsArrayCategories = [];
let itemsArrayAudience = [];
let itemsArraySponsors = [];
let arrCatTarget = [];
// console.log("!!! --- itemsArrayData :", itemsArrayData);
for (i = 0; i < itemsArray.length; i++) {
if (itemsArray[i].category === true && itemsArray[i].audience === true) {
itemsArrayAudience.push(itemsArray[i]);
}
if (itemsArray[i].category === true && itemsArray[i].audience === false) {
itemsArrayCategories.push(itemsArray[i]);
}
if (itemsArray[i].category === true && itemsArray[i].sponsors === true) {
itemsArraySponsors.push(itemsArray[i]);
}
if (itemsArray[i].category === false && itemsArray[i].audience === false) {
itemsArrayData.push(itemsArray[i]);
}
}
// console.log('counts: ', itemsArraySponsors.length, itemsArrayCategories.length, itemsArrayAudience.length, itemsArrayData.length)
let searchBox = $('.search-drop__box');
searchBox.html('');
inp.closest('.search-form').find('.search-drop').fadeIn(300);
if (itemsArray.length === 0) {
searchBox.prepend('<div class="search-drop__title">No matches found. <a href="https://form.jotform.com/241399306807160" target="_blank">Request an Audience/Topic to add.</a></div>');
}
else {
// Primary Search form
// Audience, Topics
if (primarySearchAudience) {
// Display Audience
if (itemsArrayAudience.length === 0) {
// If Empty
} else {
searchBox.append('<div class="search-drop__title category">Audience</div>');
for (i = 0; i < itemsArrayAudience.length; i++) {
let lowerCaseTarget = decodeHtmlEntities(itemsArrayAudience[i].postType.toLowerCase());
if (lowerCaseTarget.includes(lowerCaseVal)) {
arrCatTarget.push(itemsArrayAudience[i]);
let textCategories = itemsArrayAudience[i].label;
let countAudience = itemsArrayAudience[i].postCount;
let countText = '';
if (countAudience === 1) {
countText = ' listing'
} else {
countText = ' listings'
}
let reCategories = new RegExp(`(${val})`, "gi");
let newTextCategories = textCategories.replace(reCategories, `<strong>$1</strong>`);
if (val !== '' && val.length > 0) {
searchBox.append('<div class="search-drop__list" role="menuitem" tabindex="0"><a href="' + itemsArrayAudience[i].link + '"><span class="title">' + newTextCategories + '</span> <span class="count">' + countAudience + countText + '</span></a></div>');
} else {
$('.search-form input').closest('.search-form').find('.search-drop').fadeOut(300)
return false;
}
}
}
}
// console.log('arrCatTarget: ', arrCatTarget);
// Display Categories
if (itemsArrayCategories.length === 0) {
// If Empty
} else {
searchBox.append('<div class="search-drop__title category">Topic</div>');
// console.log(itemsArrayCategories);
for (i = 0; i < itemsArrayCategories.length; i++) {
let lowerCaseTarget = decodeHtmlEntities(itemsArrayCategories[i].postType.toLowerCase());
if (lowerCaseTarget.includes(lowerCaseVal)) {
arrCatTarget.push(itemsArrayCategories[i]);
let textCategories = itemsArrayCategories[i].label;
let countCategories = itemsArrayCategories[i].postCount;
let countText = '';
if (countCategories === 1) {
countText = ' listing'
} else {
countText = ' listings'
}
let reCategories = new RegExp(`(${val})`, "gi");
let newTextCategories = textCategories.replace(reCategories, `<strong>$1</strong>`);
if (val !== '' && val.length > 0) {
searchBox.append('<div class="search-drop__list" role="menuitem" tabindex="0"><a href="' + itemsArrayCategories[i].link + '"><span class="title">' + newTextCategories + '</span> <span class="count">' + countCategories + countText + '</span></a></div></div>');
} else {
$('.search-form input').closest('.search-form').find('.search-drop').fadeOut(300)
return false;
}
}
}
}
}
// Primary Search form
// Sponsors - Sponsors page
if (primarySearchSponsors) {
// Display Sponsors
if (itemsArraySponsors.length === 0) {
// If Empty
} else {
searchBox.append('<div class="search-drop__title category">Sponsors</div>');
for (i = 0; i < itemsArraySponsors.length; i++) {
let lowerCaseTarget = decodeHtmlEntities(itemsArraySponsors[i].postType.toLowerCase());
if (lowerCaseTarget.includes(lowerCaseVal)) {
arrCatTarget.push(itemsArraySponsors[i]);
let textCategories = itemsArraySponsors[i].label;
let countSponsors = itemsArraySponsors[i].postCount;
let countText = '';
if (countSponsors === 1) {
countText = ' listing'
} else {
countText = ' listings'
}
let reCategories = new RegExp(`(${val})`, "gi");
let newTextCategories = textCategories.replace(reCategories, `<strong>$1</strong>`);
if (val !== '' && val.length > 0) {
searchBox.append('<div class="search-drop__list" role="menuitem" tabindex="0"><a href="' + itemsArraySponsors[i].link + '"><span class="title">' + newTextCategories + '</span> <span class="count">' + countSponsors + countText + '</span></a></div>');
} else {
$('.search-form input').closest('.search-form').find('.search-drop').fadeOut(300)
return false;
}
}
}
}
}
// Secondary Search form// Secondary Search form
if (secondarySearchAll) {
// Display Categories
if (itemsArrayCategories.length === 0) {
// If Empty
}
else {
for (i = 0; i < itemsArrayCategories.length; i++) {
let lowerCaseTarget = decodeHtmlEntities(itemsArrayCategories[i].postType.toLowerCase());
if (lowerCaseTarget.includes(lowerCaseVal)) {
arrCatTarget.push(itemsArrayCategories[i]);
let textCategories = itemsArrayCategories[i].label;
let reCategories = new RegExp(`(${val})`, "gi");
let newTextCategories = textCategories.replace(reCategories, `<strong>$1</strong>`);
if (val !== '' && val.length > 0) {
searchBox.append('<div class="search-drop__list" role="menuitem" tabindex="0"><a href="' + itemsArrayCategories[i].link + '"><span class="title">' + newTextCategories + '</span></a></div>');
} else {
$('.search-form input').closest('.search-form').find('.search-drop').fadeOut(300)
return false;
}
}
}
}
}
// Display Data
if (itemsArrayData.length === 0) {
// If Empty
}
else {
// console.log("!!! --- itemsArrayData :", itemsArrayData);
searchBox.append('<div class="search-drop__title category">Matching Listings</div>');
let postTypeName = itemsArrayData[0].postType;
for (i = 0; i < itemsArrayData.length; i++) {
// Show Post types
// if (i === 0 && itemsArrayData[0].postType.length > 0) {
// searchBox.append('<div class="search-drop__title">'+ itemsArrayData[i].postType +'</div>');
// }
//
// if (postTypeName !== itemsArrayData[i].postType && itemsArrayData[i].postType.length > 0) {
// searchBox.append('<div class="search-drop__title">'+ itemsArrayData[i].postType +'</div>');
// postTypeName = itemsArrayData[i].postType;
// }
let text = itemsArrayData[i].label;
let re = new RegExp(`(${val})`, "gi");
let newText = text.replace(re, `<strong>$1</strong>`);
if (val !== '' && val.length > 0) {
searchBox.append('<div class="search-drop__list" role="menuitem" tabindex="0"><a href="' + itemsArrayData[i].link + '"><span class="title">' + newText + '</span></a></div>');
} else {
$('.search-form input').closest('.search-form').find('.search-drop').fadeOut(300)
return false;
}
}
}
// Secondary Search form
if (secondarySearchAll) {
if (arrCatTarget.length !== 0) {
searchBox.prepend('<div class="search-drop__title category">Audience & Topic</div>');
}
}
// if (arrCatTarget.length !== 0) {searchBox.prepend('<div class="search-drop__title category">Audience & Topic</div>');}
if (arrCatTarget.length === 0 && itemsArrayData.length === 0) {
searchBox.prepend('<div class="search-drop__title">No matches found. <a href="https://form.jotform.com/241399306807160" target="_blank">Request an Audience/Topic to add.</a></div>');
}
}
}
});
});
$('.search-form .btn').on('click', function (event) {
let val = $(this).closest('.search-form').find('input').val()
window.location.replace(urlOrigin + '/search/?search=' + encodeURIComponent(val));
});
});
http://helloaudience.co/wp-content/themes/hello-audience/assets/js/hello-audience.min.js
setTimeout(function() {
var preloader = document.getElementById('loader-wrapper');
preloader.style.transition = 'opacity 0.5s';
preloader.style.opacity = '0';
setTimeout(function() {
preloader.style.display = 'none';
console.log('!!! --- Preloaded --- !!!');
}, 500); // Match the duration to your transition time
}, 200); // Delay by 1 second to ensure content is loaded
