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Rental Magazine

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Subscribers
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27,900+
Rental provides equipment rental owners and managers the information they need to effectively run a profitable enterprise. In addition to discussing how to effectively manage assets, Rental provides subscribers with important economic forecasts, customer-centric insight, and back office issues surrounding personnel and finance.
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Last Updated:
09.09.2024

About Rental

Rental Magazine provides equipment rental owners and managers with the information they need to effectively manage their assets for maximum profitability. With this focus, Rental Magazine speaks to the one thing that unites all rental businesses, big and small, and that is the equipment itself. Rental Magazine also touches on the issues which are not related to equipment, but instead, relate to personnel, finances and more.

Audience & Stats

Magazine Audience

Rental businesses that supply tools and equipment to the construction, industrial, and DIY markets.

  • Audience by Business & Industry:
    • General Rental Center: 15,318
    • Distributors/Dealers that Rent: 2,309
    • Retail Firm with Rental Department: 1,520
    • Manufacturer’s Representative: 873
  • Audience by Job Title:
    • Owner, Partner, President, General Mgr. and Other Corporate Officer and Related Personnel: 53.4%
    • Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel: 42.0%
    • Supervisor or Department Head, Dept. Mgr., Forman and Chief/Head Mechanic and Related Personnel: 4.6%

 

Newsletter Audience

  • Power Rental
    • WHO WE REACH: Construction and rental markets
    • DEPLOYMENT: Monthly
  • Rental Market Watch
    • WHO WE REACH: Corporate, sales and general management, supervisor/foreman at general rental centers primarily engaged in the business of renting
    • DEPLOYMENT: Monthly
  • Rental Watch
    • WHO WE REACH: Corporate, sales and general management, supervisor/foreman at general rental centers primarily engaged in the business of renting
    • DEPLOYMENT: Weekly
  • IPAF Elevating Safety
    • WHO WE REACH: Commercial construction professionals and equipment rental business owners
    • DEPLOYMENT: Bi-monthly

 

Rental Magazine Stats

  • Magazine Subscribers: 20,020+
  • 8 issues per year
  • Available in print and digital editions

 

Website & Email Stats

  • Engaged Users: 223,800+
  • Email Subscribers: 7,900+

Sponsorship Information & Pricing

  • Website Advertising
    • Include your Standard, High Impact and/or Native Banner within the Rental Content Channel where contractors consume relevant content on and offsite.
  • Email Marketing
    • Connect with Rental Magazine’s key audience by distributing your custom email, survey, or product offering to a highly targeted list of contractors.
  • Newsletters
    • Surround your brand message around new, relevant content in the Rental Watch and other Rental Magazine Newsletters.
      • Featured: Rental Watch
      • Rental Market Watch
      • Power Rental
      • IPAF ELEVATING SAFETY
  • Video
    • Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.
  • Podcast
    • Include your podcast commercial in The Bottom Line podcast or sponsor your own podcast to be promoted to the Rental Magazine audience.
  • Social Media
    • Associate your brand message with Rental Magazine’s social media accounts targeting email subscribers and those who have visited the Rental channel.

 

Contact us to get your program started.

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