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Strategy Breakdowns Newsletter

Pricing
$1,350+
Language:
Subscribers
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40,000+
The Strategy Breakdowns newsletter is a 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 40,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.
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Last Updated:
06.25.2024

About Strategy Breakdowns

Strategy Breakdowns is a 3-minute email on the strategy playbooks and growth hacks that built the world’s greatest companies. The newsletter has readers from companies like Google, Meta, Atlassian, Stripe, Snapchat and more.

Audience & Stats

Audience

We provide direct access to an unrivalled audience of senior decision-makers in strategic and technical roles

  • Influence:
    • 91% have meaningful influence over strategic decision-making
    • 71% have meaningful influence over budget and procurement decisions
  • Seniority levels:
    • Founder / C-level (30%)
    • VP / Director (20%)
    • Senior / Manager (40%)
  • Role titles (in order):
    • Founder / Co-founder
    • CxO (CEO, CFO, CMO, CTO, CIO etc)
    • Product Manager
    • Software Engineer

 

Industry distribution skews towards tech, consulting, and other professional sectors

Industries (in order):

  • Technology (49%)
  • Management Consulting (18%)
  • VC / PE / Banking (9%)
  • Media and Advertising (6%)

 

Subscribers are concentrated in major Western markets, as well as APAC tech hubs like Australia and Singapore

Locations (in order):

  • USA (38%)
  • Australia (13%)
  • UK (7%)
  • Singapore (6%)
  • Canada (6%)

 

Stats

  • Email Subscribers: 40,000+
  • Typical Reader: USA-based Product Lead working at a large tech company
  • Unique Open Rate: 45.3%
  • Unique Click Through Rate: 3.1%

Sponsorship Information & Pricing

Thanks for your interest in sponsoring Strategy Breakdown.

  • Strategy Breakdowns is a niche email newsletter focusing specifically on strategic decision-making at tech companies
  • Subscribers are predominantly tech leaders, founders, marketers, consultants, and product managers actively looking for new ways to build their businesses and gain an edge in their work
  • Our high-skilled, specialised, and tech-oriented audience trusts us to maintain a high bar and provide them with quality content and recommendations

If you’d like to advertise with us, please read through our publication information and request a sponsorship option below.

Please note we are often booked out ~2 months in advance

 

Sponsorship Options

  • Featured Sponsorship: $1350
  • 4x Featured Sponsorships: $4000
  • Sponsored Breakdown: $4000

 

Strategy Breakdowns is an ideal publication to promote products and services for senior tech professionals

Examples of relevant offers:

💻 B2B SaaS: Marketing, sales, HR, productivity, analytics, AI, and other B2B products, platforms, extensions and apps.

💵 Fintech: Banking products, corporate cards, fintech platforms, investment tools, and other B2B financial products targeting decision-makers in tech, or B2C financial products targeting an affluent primarily US-based audience.

🧑‍💻 Developer Tools & Services: Infrastructure, AI/ML/Data, cybersecurity, devtools, and other products for a technical audience.

💼 Jobs & Events: Strategic / technical / financial / operational roles, conferences, webinars, accelerators, and hackathons.

ℹ️ Media and Info Products: Newsletters, blogs, courses, ebooks, certifications, templates, and other digital products.

 

Here’s an overview of our collaboration process

  1. Send us your request
    • Let us know you’d like to work together by selecting a sponsorship option, specifying your objectives, timeframe, budget, and providing any other campaign requirements
  2. Availability and scope
    • We’ll review your request and if it’s a good fit, we’ll get back to you with a campaign proposal including dates and fees
  3. Invoice and payment
    • Once you confirm the campaign proposal, we’ll send you an invoice and secure payment portal via Stripe
  4. Creative collaboration
    • We’ll work with you to craft compelling copy based on your existing brand assets, our audience understanding, and our internal repository of high-performing ads
    • Once we have agreed on the final version (per your final signoff), the ads go live on the specified dates
  5. Performance reporting
    • We’ll provide you with a best-in-class performance report 7-days after the ad goes live, then an updated version after 14-days.

 

Learn more and book your slot here.

Previous Sponsors

(Hint: Click a company below to see who else they've sponsored!)

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