This is HCD Podcast

This is HCD is the Number 1 human-centered design podcast on the internet. Providing knowledge, skills and expertise for people looking to design a better future for all. This podcast brings together thought-leaders from various disciplines such as service design, user experience, interaction design, and product management to discuss the craft, and to better understand what it means to work within a human-centric method.

We are a fully independent small team of dedicated in creating podcasts that make a difference, courses that empower, and events that ignite movements. The world needs better designed physical and digital products, better-designed services, and better systems connecting all of these – fast.

Stats:

• 5.6K community members
• 850k+ podcast downloads
• 12k+ podcast subscribers
• 248+ episodes

Starting in 2017, where we had 35,000 downloads in our first year (and were blown away by this) we now fluctuate between 10-20k downloads per month. Podcast subscribers are hard to calculate due to the large amount of systems that are used, but we estimate to have between 5,000-6,000 active subscribers.

We have signed a podcast advertising deal with Spotify in July 2022. We have now surpassed 800,000 downloads as of November 2022.
‍
Data accurate as of: November 2022.

Our Audience: 

Our audience loves our content. From our data, we have listeners all over the world. Many work for large technology organisations and Governments.

Our Hosted Podcasts:

We have many invited guests, and strive for an inclusive roster of guests, not only related to gender, but also in terms of mindset, backgrounds and perspective. We are always looking to improve and are not claiming to be 100% perfect and are always open to speaking to new and fresh faces within the world of HCD and Design generally.

We have one main podcast (This is HCD) and several other podcasts that feed off this main podcast.

These are:

– Bringing Design Closer (embedding design into organisations)
– World Wide Waste (Sustainability and how digital is destroying the planet)

We still host episodes of previous podcasts such as;

– Powers of Ten (relocated)
– Ethnopod (on hiatus)
– ProdPod (retired)
– Culture Cast (retired)
– Doing Design Podcast (retired)
– Moments of Change (on hiatus)

We have an advertising platform that sits above all of our media, that allows us to offer pre-roll, mid-roll and post-roll 30-second advertisements that are geotargetted to our listeners.

Pricing: €5,000 per year

We are the Human Centered Design Network, and pride ourselves in carefully selecting vendors to work with. To date we have been extremely luck to work with people like Apple, Adobe, MURAL, Pluralsight, Shopify are prime sponsors.

Prime sponsorships start at €5,000 per year and offer social media shout outs, prominent placement on our website, thanks on podcasts and within our newsletters.

We look for organisations that are open to collaboration to ensure that their messaging works for our audience.

Our audience, our rules: 

We don’t work with everyone. We are protective of what we have built, so unfortunately we don’t work with everyone.

We will not engage with any fast food businesses, gambling businesses, oil businesses or organisations such as Nestle, Coke, or PepsiCo, or META.

Our ideal partners are intent on making the world a better place through inclusion and work responsibly.

Sorry if this comes across as being harsh, and if you work for any of the above, I encourage you to explore alternative employment.

Set up a time to discuss your interest in advertising.