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Wes Kao

Pricing
$1,500+
Language:
Followers
# of Members
240,000+
Wes Kao is a marketing executive, entrepreneur, and advisor who writes at newsletter.weskao.com. She is co-founder of Maven, an edtech company that raised $25M from First Round and Andreessen Horowitz. Previously, she co-founded the altMBA with bestselling author Seth Godin. Over 250,000 people follow her writing across Substack, Twitter, and LinkedIn.
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Created by
Wes Kao
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Last Updated:
05.29.2024

About Wes Kao

Wes Kao is a marketer, founder, and advisor who writes a newsletter at newsletter.weskao.com. Wes Kao’s Newsletter is a weekly newsletter with honest, tactical insights for A-players in tech and beyond.

She is co-founder of Maven, a platform that empowers the world’s experts to offer live courses directly to their audience. Maven raised $25M from First Round Capital and Andreessen Horowitz, and has served more than 25,000 students and helped instructors earn over $14M. In 2022, Maven was named by Fast Company as the #1 most innovative company in education.

Previously, Wes co-founded the altMBA with bestselling author Seth Godin, creating the category of cohort-based courses. She grew the altMBA from zero to thousands of students in 550 cities in 45 countries in three years.

Her work has been featured in TechCrunch, Entrepreneur, Business Insider, Inc, Fast Company, and The Information. In 2021, she was selected by Entrepreneur magazine on the 100 Women of Impact list. She has spoken at SXSW and guest lectures at UC Berkeley and Harvard Business School.

Audience & Stats

Reach and impressions

  • 72,000+ followers
  • 49,600 average impressions per LinkedIn post
  • 0.9% average engagement rate
  • 8.6M impressions year-to-date (past 365 days until November 2023)

 

Audience demographics

  • Job titles: Product manager, co-founder, software engineer, CEO
  • Location: 60% from US, 10% from UK, 10% from Canada
  • Seniority: 40% senior (C-level and senior leaders), 10% director-level, 20% junior

Sponsorship Information & Pricing

Promote your brand to 240,000 operators in tech and beyond

Connect with an active community of thoughtful, rigorous operators in tech and beyond. My readership consists of high performers looking to improve their leadership, management, and executional effectiveness. I rarely promote products or services, so when I do, my audience knows it’s something I personally endorse.

 

What you get as a sponsor

  • When you purchase a sponsorship, you get one LinkedIn post to feature your product/brand.
  • I typically publish around 10-11am ET on weekdays.
  • The investment to run the ad is $1,500.
  • Get in front of a community of thoughtful, discerning operators who trust my recommendation.
  • Creative guidelines for LinkedIn sponsored posts
    • For LinkedIn, we’ll discuss whether to do a post (a) purely about your product or (b) mention the product organically in a value-added, educational post that mentions your product. There are trade-offs. The former is 100% about your product but may have lower impressions, while the latter adds standalone value so it may get higher impressions.
    • If you have an idea of what you’d like the post to look like, please share it so I get tacit knowledge about what you’re looking for. I’ll then create my version so it fits my voice.
    • Ideally, we agree on the copy 2 weeks before the publish date. All ads are subject to editorial approval. We’ll confirm and make sure you’re happy with the copy.

 

Bundles:

  • Sponsor 1 newsletter and 1 LinkedIn post to promote your brand: $3,100
  • Sponsor 3 LinkedIn posts (over 2 months) to promote your brand: $3,600
  • Sponsor 3 newsletters and 3 LinkedIn posts (over 2 months): $9,300

 

Contact us to get started.

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